Branding
when your brand aligns with your audience’s values, it creates a strong connection
Branding is an often overlooked aspect of business. It goes beyond visual elements like logos, fonts, and colours and encompasses the entire experience your client will have when engaging with you and your business.
While logos, fonts, and colours form part of your brand identity, branding also includes your tone of voice, your messaging style, and an overall “feel”. Branding allows you to tell your story. By sharing your journey, inspirations, and challenges you help make your brand more relatable and human.
Great branding will reflect the core values and mission of your business. This goes beyond the products or services you offer, and highlights the principles and beliefs that motivate you and influence how you show up with and for your clients.
Consistency is Key
When your branding is consistent and aligns with yours and your clients values it creates trust. It signals that you’re reliable and committed to quality. This trust is essential for repeat business and referrals. Consistency is key, the more consistently you deliver your brand experience, the more likely your audience will remember and recognise you.
Your brand ideally will extend into every touchpoint of your customer’s journey, from the first interaction to post-purchase support. Consistency in branding and that “feeling” aspect across all touchpoints ensures an enjoyable customer experience.
Brands evolve over time, this may be to reflect growth or innovation, it may also be to reflect a pivot or pairing back. Evolving your brand thoughtfully through these transitions helps keep you, your brand and your business relevant and engaging.
Having a clear understanding of your core essence means that as trends change and industries evolve you can adjust and elevate while staying true to who you are and what you value.
Your brand isn’t just what you say about yourself, it’s also what your clients say about you. Investing the time and energy to understanding your client, defining your brand’s personality, and crafting an experience that resonates, will help create a brand that not only stands out but also leaves a positive and lasting impression.
Options
All Branding services I offer are 100% tailor made for you. The final cost will depend on what you choose to include and how many revisions you wish to make, this really is a build it how you want it process. Branding services start at $399 and will be quoted based upon our discussions during the get to know you call.
STANDARD INCLUSIONS
Design Brief
Style Guide
Colour Palette
Brand Typography
Two Revisions
ADDITIONAL ITEMS
Logo Design
Digital Business Card
Email Signature
Email Banner
Website Elements
Website Favicon
Image Guidelines
Content Pillars
Social Media Profile Image
Social Media Cover
Social Media Template
Instagram Highlight Cover
Collage Templates
Additional Revisions
Plus more, please discuss with me anything else you might like to add.
NOTE: ALL PRODUCTS ARE DIGITAL, I DO NOT OFFER PRINT MEDIA
NOTE: ALL PRICES ARE AUD
Recent Works
The Process
ONE
Are we a good fit? This is the single most important thing to me. Send me an email and let me know what you need, what you’re struggling with or what you want to achieve. I’ll get back to you and let you know if and how I can help, then we jump on a call.
TWO
The get to know each other Zoom call. An informal chat to meet each other and discuss what you need this is where we compile a list of all the products you’d like to include in your Custom Branding Package.
THREE
I prepare and send you, your quote. If you’re happy with me, the price and the timeline, you pay your first instalment and we get the ball rolling.
FOUR
Design Brief we get super clear on what you like, what you don’t like, what your values are, how you want your clients to feel and what makes you stand out from the crowd. I then set to work and get creative. This is very much a collaborative experience and you will be included in the process.
FIVE
Completion, final payment and delivery. Once you’ve made your revisions, we are both happy with the finished product and your final payment has been received all product ownership will be transferred to you.
READY TO GET STARTED?
GOT QUESTIONS?
“Tiecher has a very intuitive way of working with design. She genuinely cares and is incredibly generous with surpassing her knowledge and assistance”
Claire
Work With Me
Lets Get Creative!
I like to keep this simple. You hit “email me” and let me know what you need, what you’re struggling with or what you want to achieve. I get back to you and let you know if and how I can help, then we jump on a call, usually Zoom and see if we’re a match. No hoops to jump through just drop into my inbox.